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Specialty Online Mall For Women's Clothing Bari Edition Expected To Break Big Internationally

By December 27, 2015 at 2:50 pm
korean fashion (Photo : Getty Images/Chung Sung-Jun)

South Korean online shopping mall Bari Edition expects to break big in 2016. It has faced continuous challenges with innovations since its foundation in 2005.

"We see that customers in different countries show different trends while selling our products around the world," said Bari Edition CEO Kim Yun-kyung,

"Japanese customers record the largest number of purchases as most of them are placing small but frequent orders comprising 1 ~ 2 items while Chinese customers account for the largest part of sales for they make a big purchase at once."

Bari Edition won consistent support from customers for a decade. It is known for their modern and chic women's clothing. With continuous support, it is persistent growth in sales, Bari Edition expects strong competitiveness in broader market in the upcoming year.

It manufactures its own products and is winning greater popularity among international customers with the products that are only available at BARI EDITION. The major client base consists of women in their 20s ~ 30s.

In 2013, the company opened English (en.bagazimuri.com), Chinese (cn.bagazimuri.com), and Japanese (jp.bagazimuri.com) pages of the shopping mall through the global e-commerce platform, cafe24 (www.cafe24.com), to extend its strong competitiveness to the broader market.

"With the new name, we will continue our effort and challenge to satisfy our customers who have been with us for a decade. We will expand our sales channels up to the open markets in various countries around the world while tapping into the overseas markets more aggressively."          

Bari Edition was previously known as Bagazimuri. It and also launched a natural cosmetics brand, Ground Plan.  

Ground Plans a natural cosmetics brand that CEO Kim Yun-kyung developed by getting herself involved in the overall process from planning to the testing for 2 years. The flagship product, 24H Secret Mist, is gaining popularity with sales of 100,000 or more bottles in a short period time after its release. The shop carries 9 other skin care products.

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