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N. Korea To Focus Exporting Local Products After Living in Isolation For Nuclear Plans

By February 10, 2016 at 2:18 am
North Korean waitresses distribute beer during a official reception on April 2, 2011 in Pyongyang, North Korea. (Photo : Feng Li/Getty Images)

Kim Jong-un, apparently, is now focused on commercializing their beer and cosmetic products worldwide, just after the nuclear test.

With North Korea's image as an isolated, communist country, the world is surprised by their change of heart. According to CNN Money, Kim Jong-un is now planning to make things pleasant by promoting their local products to the world.

One of their products is the Taedonggang beer, which offers "soft, smooth and fragrant taste." Also, their Unhasu cosmetics is up for international recognition after Kim visited their factory last year.

Experts are not reportedly surprised by the leader's sudden move as he has been working on economic development in the recent years.  

"They cannot go back, they have lost the mechanisms of a command economy -- of a Soviet-style economy," said professor John Delury of Yonsei University in South Korea.  "And what's really remarkable about Kim Jong Un is you can see he's not trying to go back."

The major drawback experts see is that Kim may suffer further from international sanctions if he continues to pursue his nuclear plans. However, North Korea has been progressing under his leadership as compared to his father, Kim Jong Il.

"After the inauguration of the Kim Jong Un regime, we have been witnessing many changes including new restaurants -- Western style -- and cafes and taxis running on the street," said South Korea's Eximbank researcher, Joong-ho Kim.

The country also developed an amusement park and a ski resort, where the members of the elite and other Pyongyang residents are welcome to visit.

The only thing noticeable is the country's food insecurity and malnutrition, especially in the rural areas. Kim reportedly resolved the issue by allowing farmers to work via incentive-led methods, where they can keep more crops if they grow more.

North Korea is said to be relying on China for the success of their products.

"So [I] think some of what we're seeing - by North Korean standards, innovative branding and marketing of their products -- is genuinely targeting Chinese consumers to see if they can get into the Chinese market," Delury said. 

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