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Earth Hour 2016 Gains Supporters For A Sustainable Earth

By March 9, 2016 at 2:40 am
Earth Hour 2016 (Photo : Earth Hour 2016 Logo)

Earth Hour is a worldwide annual event that UBM Asia has been participating in since 2013. Originated as a lights-off event in Sydney, Australia in 2007, the event has become the world's largest collective environmental action.

According to World Wildlife Fund, millions of people in over 7,000 cities and towns across 172 countries and territories participated in this event in 2015 and during Earth Hour 2015, electricity consumption in Hong Kong dropped by 4.08%, which is equivalent to a reduction in CO2 emission of approximately 138 tons.

UBM Asia pledged to support Earth Hour 2016, a lights-off event organized by World Wildlife Fund (WWF) to be held on March  19 at 8:30pm (local time) that will last for one hour.

"Sustainability is at the heart of our business and people. We have been participating in Earth Hour since 2013. Though it is just one hour, every small step will become the start of something amazing," said Jime Essink, President & CEO of UBM Asia.

UBM Asia is engaging all its staff to switch off the lights during the Earth Hour to save energy and help create a better and a more sustainable future for earth.

"In 2011, UBM set a 5-year target of reducing the carbon impact at its global offices, including UBM Asia, by 10%. At the end of 2015, UBM achieved a remarkable reduction of 15% in carbon emissions per employee," Essink added.

In November 2015, UBM was awarded a position on the FTSE 350 Climate Disclosure Leadership Index (CDLI) and is as the only Events based business included in the index. UBM Asia was awarded 'Asia's Most Reliable Trade Show Organizer Award' in Hong Kong's Most Valuable Companies Awards (HKMVCA) 2016.

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