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PledgeMusic To Acquire NoiseTrade and Set.fm

By March 10, 2016 at 7:40 am
Libertines (Photo : PledgeMusic )

PledgeMusic, the leading global next generation direct-to-fan e-commerce platform, will acquire NoiseTrade and Set.fm.

"In bringing our three companies together under a single roof we are building a unique platform that adaptively supports the full lifecycle of recordings, tours and the constantly-changing forms of artistic output," stated PledgeMusic Founder and CEO Benji Rogers.

"It is our shared belief that PledgeMusic now offers musicians at all stages of their careers the most robust home to bring their visions to life and reach their commercial objectives. Revaluing music for fans equals revenue for artists and the ecosystem we've created makes me more optimistic than ever about the future business of making music."

Artists using the platform include Rob Zombie, KT Tunstall, BB King, Interpol, Lindsey Stirling, The Libertines, Erasure, Rufus Wainwright, The Flaming Lips, Cheap Trick, 311, Def Leppard, and Gary Numan.

The newly integrated company will have a user-base of more than 3 million highly active music superfans directly engaging with the artists they love.

The ecosystem's technologies currently provide over 50,000 artists and musicians with inventive ways to connect with those fans, creating value that adds newfound revenue opportunities throughout the music production and promotion lifecycle of their endeavors.

With these acquisitions, PledgeMusic's model of enabling individual fans to directly support artists is poised for exponential growth across all levels of the creative community and consumer landscape.

"The PledgeMusic, Set.fm, and NoiseTrade platforms are cut from the same cloth," said NoiseTrade founder and president Derek Webb.

"We are all founded and run by artists and exist to empower musicians and facilitate meaningful connections between creators and their tribes. Aligning our massive combined reach around one vision represents the start of something unprecedented. The fuse has been lit on the reconstruction of the music business."

"We're thrilled to be uniting our market-leading live-event recording software and sales platform with PledgeMusic and NoiseTrade," said Set.fm CEO Matt Peterson.

"The combined network-effect of the three services will uniquely empower artists to be successful at all stages of their creative process, while rewarding and engaging fans with the products and experiences they want most from the performers they love."

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