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'K-Pop Night Out' Comes To SXSW 2016 With Headliners MAMAMOO, Love X Stereo Victim Mentality And Zion.T

By March 14, 2016 at 9:55 am
Korea Creative Content Agency (Photo : Korea Creative Content Agency)

MAMAMOO, Victim Mentality and Zion.T  will headline "K-Pop Night Out" at SXSW 2016, one of the world's largest and most influential music industry event. Love X Stereo, the electronic rock band that won Second Place at "K-Rookies 2014", which was a KOCCA project for discovering and fostering new musicians, were highly praised for their unique dreamy vocals and melodies.

Taking place on March 16 at "The Belmont" (from 7:30p.m. to 2:00a.m.), "K-Pop Night Out" will feature Bye Bye Badman, Haihm, Love X Stereo, and Dean.

The Ministry of Culture, Sports, and Tourism (Minister Jong-deok Kim) and the Korea Creative Contents Agency will launch "K-Pop Night Out" during world's premiere festival South by Southwest (SXSW) to raise the status of K-Pop and promote Korean musicians to the global music market.

Five teams among the participants, Victim Mentality, MAMAMOO, Haihm, Love X Stereo, and Bye Bye Badman were previously selected for the "Festival Directors' Choice" in which the officials of overseas music festivals such as SXSW, MIDEM, and Music Matters participated at the "Seoul International Music Fair (MU:CON)" that KOCCA held last year. KOCCA has reportedly worked closely with the General Director of Music for SXSW James Minor in selecting the musicians for the festival.

Zion.T, who is sweeping digital music charts based on his unique vocal and powerful singing ability and MAMAMOO, the skillful girl group that released their first full-length album in February and gaining tremendous popularity with the title track, "You're The Best", are also expected to heat up the showcase with their music.

Bye Bye Badman, the pop band that won the Grand Prize at the Hello Rookie Awards 2011 and the New Artist Prize at the Korean Music Awards 2012 was invited to SXSW.

Victim Mentality, a heavy metal band that captured the eyes and ears of the General Director of Music James Minor with a powerful stage performance at the "MU:CON" showcase last year, will be opening the "K-Pop Night Out" this year. The band made a splendid feat of participating in the showcase for two consecutive years following the SXSW 2015 "KOCCA & Seoul" showcase.

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