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Batman v Superman: Dawn of Justice Scores Record-Setting IMAX Opening Weekend Of $36 Million

By March 29, 2016 at 3:10 am
Ben Affleck Henry Cavill (Photo : Getty Images/Kevin Winter)

Batman v Superman: Dawn of Justice opened with  the widest-ever day-and-date debut for an IMAX release, The filma record-setting $36 million on 945 IMAX screens globally -- resulting in the best-ever worldwide launch for a film outside the summer and Christmas play periods, as well as the highest opening for a March release, surpassing Alice in Wonderland (with $15.3 million).

"Batman v Superman: Dawn of Justice represents the ultimate superhero movie showdown; given our rich history with these characters and Zack's use of our cameras, we are pleased that IMAX fans around the world have responded to his version of The IMAX Experience® in this record-setting way," said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment.

"We'd like to extend a huge congratulations to our friends and long-time partners at Warner Bros., Zack Snyder, Charles Roven and Deborah Snyder for this phenomenal achievement. We are honored to have been a part of this film in such a meaningful way and look forward to its continued global success."

Overall, Batman v Superman now stands as the third-largest global opening for IMAX behind Star Wars: The Force Awakens - which earned $47.5 million during opening weekend - and Jurassic World (with $44.1 million).

Domestically, Batman v Superman: Dawn of Justice also saw the highest IMAX opening in March, with $18 million on 388 IMAX screens, which translates into a powerful $46,000 per-screen average. The film kicked off the domestic weekend with particularly strong presales, continuing that momentum with sell-outs throughout the weekend.

International IMAX weekend results for Batman v Superman reached a benchmark $18 million (also a March record) on 557 IMAX screens, including China, where IMAX contributed an estimated $7 million on 272 screens. Other markets that saw notable results include: France, the U.K., the Netherlands, Brazil, Ecuador, Australia, Hong Kong and the United Arab Emirates.

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