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Michelin Launches New Series of All-In-One Travel Guides

By April 8, 2016 at 2:10 am
japan tourism (Photo : Getty Images/Chris McGrath)

Michelin is publishing an all-new series of travel books that are designed to help people quickly pinpoint their locations at their destination cities and discover the best attractions in the vicinity.

"This is a very practical, no-nonsense travel guide," said Cynthia Ochterbeck, editorial director of Michelin Travel Partner. "The maps are designed to be very easy to read so that you can easily orient yourself in new surroundings and find out what there is to experience around the corner."

Michelin's Map & Guide series are concise pocket-size guides that pack a lot of information into 25 pages. The book is organized by neighborhoods, with each represented by a single-fold atlas-quality map that is indexed to orientate travelers to their immediate surroundings and what they can enjoy nearby.

"As you find in all Michelin travel guides, this new publication includes the advice of very experienced Michelin travel editors who list their curated selections on the best sites and attractions," Ochterbeck said.

Michelin has done as much to enhance mobility as any company in the world. Michelin patented the pneumatic or air-filled tire, in the late 1800s.  This was a milestone moment in mobility, permitting automobile owners to travel at great length in a single journey.

The Map & Guide books offer "must-see" attractions, Michelin travel editors' favorites, notable restaurants, cafes and bars, shopping and nightlife. They even suggest places just to take a short break.

The new Map & Guide books, on sale now at major booksellers for a suggested retail price of $9.95, include the initial cities of Barcelona, London, New York, Paris, Rome and Venice.

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