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Samsung S7 Regaining its Popularity in Korean Market

By October 22, 2016 at 11:08 am
Samsung Galaxy S7

With the loss of  Galaxy Note 7, Samsung's flagship mobile phone in the Korean market, the Galaxy S7 is stepping up to fill the void with remarkable success.

The Galaxy S7 is the nation's best-selling mobile phone.  According to market consultancy Atlas Research, the S7 was the No. 1 in handset sales in Korea between Oct. 6 and 12. According to the nation's three mobile carriers; SK Telecom, KT Mobile and LG Uplus, they combined to sell some estimated 15,000 S7s each day on average, after Samsung Electronics officially terminated sales and production of the Note 7 devices, Oct. 11. This is a remarkable rise in sales, considering that average sale of mobile phones is estimated around 10,000 units. This is also the despite the buzz being created by the arrival of iPhone 7 and 7S in Korea on Friday.

The Note 7 was finally pulled off the market after safety concerns reached alarming levels due to the threat of fire and explosions.

The tragedy of the Note 7 is hurting the Samsung brand right now. However, it would have been worse if the Korean Mobile phone giant didn't have other premium products it could fall on. Samsung is trying to make up for the Galaxy Note 7 fiasco by producing more Galaxy S7 and Galaxy S7 edge smartphones. These two devices are the first choice for many customers who initially bought the Galaxy Note 7.

Apart from ramping up the production of the S7, Samsung is putting other measures in place to mitigate the loss of the Note 7. On Thursday, the company hinted of another follow-up measure, helping buyers of Note 7s to receive benefits when buying Samsung's upcoming Galaxy S8 smartphone, which will debut early next year.

Samsung Galaxy S7 was officially revealed to the public on 21 February 2016 during a Samsung press conference at Mobile World Congress. 

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