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Samsung to Offer AI Assistant Service in Galaxy S8

By November 7, 2016 at 8:35 am
Samsung Note 7 rumored to be returning. (Photo : Samsung Galaxy Note 7. (Photo credit JUNG YEON-JE/AFP/Getty)

Samsung Electronics announced on Sunday that it will launch an artificial intelligence assistant service in its upcoming Galaxy S8 smartphone, as the tech giant seeks to recover from the Galaxy Note 7's global recalls. In addition to the Galaxy S8, the assistant service will also be incorporated into other Samsung products, including wearable technology devices and home appliances such as refrigerators.

Instead of going through a third-party application, Galaxy S8 users will be able to order food and perform other tasks using the phone's artificial intelligence assistant service, Samsung said in a statement. Samsung, however, refused to disclose the specific tasks that the upcoming S8 phone will perform through the new artificial intelligence feature.

"Our Galaxy smartphones don't provide services that enable consumers to order pizza or coffee, but does provide third party applications. But the new AI platform will enable consumers to do things that they would usually do through a separate third party application," reads the statement from Samsung.

The South Korean firm recently announced its acquisition of Viv Labs Inc., a Silicon Valley startup founded by the innovators who created Apple's Siri service. Samsung said at the time of the acquisition that the deal would enable them to unlock and offer new service experiences for Samsung customers.

"Viv is an ideal candidate to integrate with Samsung home appliances, wearables and more, as the paradigm of how we interact with technology shifts to intelligent interfaces and voice control," said Samsung's Executive Vice-President Injong Rhee.

Samsung is expected to launch the next iteration for its Samsung Galaxy device in spring as it has usually done in the past. The firm is banking on the sales of the Galaxy S8 to recover from the damage that the Galaxy Note 7 fiasco has brought upon the company. According to Samsung's estimates, the firm has lost no less than $5.3 billion as it discontinued the model.

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