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Facebook TV is Headed Your Way; Company Renews Focus on Video

By February 16, 2017 at 6:15 am
Facebook TV is Headed Your Way; Company Renews Focus on Video (Photo : Jason Alden, Getty Images)

If Mark Zuckerberg has his way, no one will be able to escape Facebook.

The social media giant is set to launch an app that will allow users to watch Facebook's video content directly on tv.

Facebook recently revealed its plans to roll out a video app for Apple TV, Amazon Fire TV and Samsung TV. Said app is expected to be released "soon" and will be followed by similar applications down the line.

The announcement was just one in a series of revelations that underlined how serious Zuckerberg's company is about its video plans.

Zuckerberg, Facebook's co-founder and CEO, had said in recent earnings call that he envisions video "as a megatrend on the same order as mobile." He then admitted it's why Facebook will be "putting video first across our family of apps and making it easier for people to capture and share video in new ways."

This is apparently the reason behind the company's promotion of Facebook Live, a feature that allows the site's millions of users to live stream events. Facebook has even taken to paying for exclusive video content.

There were other changes made to Facebook video as well. One of the more talked about change was autoplay sound becoming a default setting on the News Feed. The company seems to have also taken a page from its competitors. The site will reportedly enable vertical videos to be displayed in full, a feature made famous by Snapchat. Users will also be able to watch a video while scrolling, something that YouTubers are familiar with.

The focus on video is a smart move for the popular site, particularly if it wants to challenge rivals like Hulu, Netflix, Snapchat, and Youtube. But in order to become a major player, Facebook would have to invest heavily.

Facebook's TV app can help it dominate. If the company can offer free content and just generate profit from ads, then it might stand a chance against Amazon Prime or Netflix. 

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