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South Korea, Carolina Herrera Collaborate To Create Custom Hanbok Designs

By February 20, 2017 at 7:02 am
The Carolina Herrera x Hanbok Collection debuted on Feb. 15 in New York and will be shipped off to Seoul later in the month. (Photo : Getty Images)

Fashion designer Carolina Herrera has partnered with Korea's culture ministry and the Hanbok Advancement Center to design three custom hanboks in hopes to give the traditional dress a fresh look.

The Carolina Herrera x Hanbok Collection debuted on Feb. 15 during the New York Fashion Week. The collaboration aims to reflect the signature aesthetic of the House of Herrera while retaining the hanbok heritage. 

The collection is currently exhibited as an installation at the Museum of Arts and Design before it will be shipped off later this month to Seoul for an installation.

Herrera has unveiled three looks, each created at the famed international designer's Seventh Avenue in-house atelier. 

She sells ready-to-wear and accessories for men, women and children, as well as bridal and fragrances in more than 100 countries. Her company operates over 146 CH Carolina Herrera stores as well as three Carolina Herrera New York retail stores across the globe.

Earlier this week, Herrera presented her fall collection in the Meatpacking District. 

In an interview with NBC News, Jeongcheol Choi, president of the Hanbok Advancement Center, said that younger South Koreans are starting to wear the hanbok again. Despite the heavy Western influence among younger Koreans, the hanbok has recently seen a rise in popularity. 

Choi cited the new, updated designs for the rising appeal of the hanbok. The contemporary designs, though, continue to maintain their high-waist proportion.

The hanbok is Korea's traditional clothing dating back to the 17th century, and is worn during festivals, formal occasions and celebrations, and its design has evolved with each passing generation, according to the Hanbok Advancement Center.

Choi said that they decided to collaborate with Herrera because of her global influence and customer base as well as her iconic sophistication, making her a perfect fit for the project.

At the end of the New York event, the installation will be set up at the Horim Art Center in Seoul on Feb. 22.

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