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Hyundai, Kia To Unveil Eco-Friendly Cars At Geneva Motor Show In March

By February 25, 2017 at 1:22 am
Kia Motors sold more green cars in South Korea last June, followed by Hyundai Motors. (Photo : Getty Images)

South Korean carmakers Hyundai Motor Co. and its affiliate Kia Motors Corp. will be among those who will showcase their new line of eco-friendly cars early next month at the Geneva International Motor Show, as they try to expand their presence in the European auto market.

Hyundai Motor will showcase its latest hybrid technology in the March 7 event as it also debuts a number of green cars ranging from a hydrogen fuel-cell vehicle to the plug-in hybrid electronic vehicle (PHEV), according to both companies Friday in a Yonhap News Agency report.

There will be an element of surprise when Hyundai unveils its next generation hydrogen-powered concept vehicle given that the company has yet to reveal further details about the car. 

Another vehicle that industry watchers will be keeping an eye on at the car show is Hyundai's new i30 wagon, which analysts widely predict will be sold exclusively in Europe. The new wagon will be the latest addition to the i30 series after Hyundai launched its five-door version, the company said.

Hyundai is also trying to make inroads into the US green car market. In a report by Wards Auto, the Korean car maker believes it has made its new Ioniq green-car lineup attractive to Millennials, even though its share of the US market is just 2.8 percent last year.

Meanwhile, Kia Motors said it will use next month's car show in Geneva as the platform to introduce for the first time the PHEV version of its Niro small SUV, before launching the model in the US and European markets in the second half of 2017.

The award-winning PHEV version of the K5 sports wagon will also be introduced during the show, Kia said.

Hybrid car sales in South Korea more than doubled last June, surging 140 percent from the previous month, according to data compiled by the Korea Automobile Importers & Distributors Association released earlier this month. 

Kia Motors saw the highest number of green cars sold at 25,618 units, followed by Hyundai Motors with 25,446 units and Lexus Korea with 9,425 units. 

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